11/22/2023 0 Comments Bird box meaningSandra Bullock likes the check and subscribers like the value proposition.When did you start making poem bird boxes and where did this idea come from? And now Netflix is killing not only network television, but putting a stake in the heart of theatrical distribution. TV killed movies, just check attendance figures. The low monthly Netflix fee is a better offer than the theatre. And the truth is content may be important, but distribution rules. Good luck Disney and HBO now controlled by AT&T, there’s a first-mover advantage. Entrenched players cannot fathom this.īut online you compete for dominance. Where it’s not only superhero movies at the theatre you don’t want to see, but a cornucopia of streaming product, even though “Bird Box” is a genre pic.Īnd who wants to go to the theatre anyway? With chomping, texting patrons who feel entitled to their behavior because they paid so much.Īnd you can have a fifty plus inch screen with surround sound for bupkes at home, with no interruptions.īut the oldsters cannot fathom this. That may be overwhelming, that may be confusing, but it’s the path to the future, even if the NYT tech reporter gave them crap for it. There are not the endless studio suits questioning every move.Īnd the audience likes the availability of new material on a regular basis, scarcity is history, just as it is in the music business. Used to be declasse to work on television, no longer.Īnd others above the line like the freedom. You invest, you lose, and then you own the market and you’re profitable, can you say Amazon?Īnd actors just want to work. Sure, the streaming company is overspending now, just like every Silicon Valley, tech enterprise. Not only is Spotify good for creators, so is Netflix, with its deep pool of cash and its free spending ways. Oldsters still can’t get over this in music, they want to own, but once the industry shifted to streaming, revenue went up!Ĭounterintuitive only to those stuck in the past. Once again, we see the paradigm shift from one time events to subscriptions. Actually, Netflix doesn’t care whether you watch “Bird Box” or not, just that you don’t cancel your subscription! But what if people have already paid and you just need to induce them to view, or not. You must spend widely to make people aware, for a weekend, to overpay for your production. This is a sea change in the entertainment promotional complex. Not only is advertising not a factor, reviews aren’t either. But you’re paying for Netflix, and since you log in on a regular basis, you saw “Bird Box” was available. There was not the scorched earth publicity campaign employed by movie studios to make you aware of a film you most likely do not want to see. I posit most people were unaware of “Bird Box” until they saw it on their Netflix account, or heard about it from friends. In case you missed the memo, and unless you’re addicted to entertainment industry news you probably did, Netflix just announced its movie “Bird Box” was viewed by 45 million accounts and pundits can’t stop questioning the figure, the methodology, the meaning…īut it’s very clear, distribution is king.
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